This is a sampling of the work that Steve has been directly involved with:

Financial services & WOM

Innovative research into how word of mouth affects the purchase of financial services.

This research was presented at the annual DMA Financial Services Conference, at DNECH Direct Marketing in Czech Republic as well as a host of word of mouth marketing conferences in the UK. Also, topline findings appeared in an article in Financial Marketing.
 

Kellogg's Real Fruit Winders 

Real Fruit Winders are a fruit based snack for kids. Word of mouth marketing (online and offline) was used to get tweens talking about the product. The result: at launch the product was sold out and the TV was push back until production could be ramped up to meet demand. Real Fruit Winders went on to become a top 10 confectionary brand.

 

John West 'Shark' Viral

The John West 'Bear' tv spot was very popular and was one of the first tv spots to be posted and shared around the world. We kept the momentum behind the campaign by creating a viral, pre-launch of the follow up tv spot, 'Shark'. To do this we sent emails with a link to the video to key influencers in the tv production and advertising community. We also posted the spot on viral sites. The 'Shark' spot was viewed over 1 million times prior to launch and was rate one of the Top 10 viral campaigns