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There are 3 main ways to work with Steve:
Steve is a member of the Professional Speakers Association (PSA). He
appears at conferences in the UK and around the world speaking
about marketing - word of mouth marketing, in particular. He
brings to life the latest trends and insights, whether it is
for a room of 200 Osteopaths or 50 of the leading
practitioners in word of mouth marketing.
Speaking topics include:
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Word of mouth marketing
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Direct marketing
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Relationship marketing
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Advertising
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Integration
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Major events where Steve has been a keynote speaker include: |
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IAA luncheon – “How IBM and O&M forged a new global
partnership”
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IAF Cannes Lions – “The move to ambient response”
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BerlingskeLive – “Using digital communications to launch an
FMCG product: Kellogg’s Real Fruit Winders”
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General Osteopathy Council regional conferences – “The Power
of Word of Mouth Marketing (WOMM)”
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'Steve is a regular and top rated speaker for the DMA. He chaired and spoke at our first Word Of Mouth Marketing conference, spoke at our annual conference on Financial Services and often opens our Introduction to Direct marketing conference with a very popular speech on Exactly what is direct marketing ... and what is it not.
Our conferences attract a mix of attendees from those just starting out in the industry through to leaders in the DM arena. Steve is always able to capture the interest of his listeners regardless of their level. Everyone comes away having learned something new. He is always well prepared, professional and has terrific command of his subject. I would recommend Steve to anyone interested in expanding their knowledge about word of mouth marketing and look forward to working with him on a range of marketing topics in the future.'
Hannan Lang
Events Co-ordinator
Direct Marketing Association (UK)
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If you need a session focussed more on your businesses’
specific issues, Steve runs workshops that are focussed on a
specific marketing issue. These tend to be
smaller, corporate settings (c. 5 to 50 people) where
conventional communications approaches are challenged and new
directions are brainstormed. He draws on his 20+ years of
strategic planning to lead idea these innovative sessions.
Steve has worked for many companies including: |
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Celerant Consulting
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IBM
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KPN
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Orient Express Hotels
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Roffey Park
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SAP
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VSO
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'Steve looks at marketing from a business perspective and is motivated by the organisational need.
While devising workshops on brand development, he was alert to our culture and consultation process. His approach delivered understanding of branding issues and he gained the buy-in of participants which is crucial in delivering an outcome that everyone supports.'
Diana Marsland
Director of Marketing and Business Development
Roffey Park Institute
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Steve provides a ‘challenger’ perspective to the
communications status quo. His insights are based on 20+ years
of experience in traditional communications – from advertising
to relationship marketing – as well as the latest thinking
on word of mouth marketing and social media. He can help you
identify and size a specific opportunity or work with you to
plan how word of mouth marketing could be a part of your total
communications mix. Organisations that Steve has
consulted for include: |
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Onis Home Refurbishment
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Standard Life
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Unilever
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Wildfire
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'I brought in Steve to create 'vision' and implementation plan for a new approach to relationship marketing for Unilever Worldwide. As part of process, he visited key programmes in different countries and researched the latest academic studies on relationship marketing.
He delivered an outstanding plan, with a large number of his recommendations focussed on advocacy and word of mouth marketing - long before these concepts had become popular. His report played a critical role in how we moved forward over the next 3 years.
Steve bought a fresh perspective to our marketing communications, balanced with a thorough grounding in direct, digital and advertising ...'
Alan Rutherford
VP of Global Media
Unilever
(now CEO of Digitas Global)
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'Least likely to recommend a 30 second TV spot'
From the profile of Steve on the Zed list
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'I value Steve's perspective on marketing. He provides a point of view that is on a par with The Future Foundation and other leading edge thinkers in the marketing space.
If you are looking for someone to challenge your marketing, challenge your agency or simply look at how to improve the value of your communications campaigns by getting them talked about, I recommend Steve.'
David Payne
Head of Direct Marketing
IPA
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0844 884 25 34 